advice

A collection of 129 posts

advice

7 Reasons Not to Shorten Links

Don't even think of shortening links. No kidding! If you don't believe us, here are seven reasons that prove URL shortening is intended for the strongest: via GIPHY [https://giphy.com/gifs/ever-flawless-meryl-M33UV4NDvkTHa] 1. Your social networks will look engaging. Now, profile descriptions

advice

5 Things to Do with Short Links on Instagram

Short links are a powerful marketing tool to drive more clicks. Vanity URLs attract more users as they are attractive, small, and reliable. Since Instagram allows only one active link in the account, applying short links becomes even more helpful. By the way, Instagram should allow adding an active link

advice

Short.io Insights to Increase Halloween Sales

It's Halloween soon!👻 Halloween lasts for one day, but marketing campaigns start one or even two weeks before. The holidays are a golden time for e-shops, shops, and sellers. In the run-up to Halloween, most companies actively promote discount products or simply popular Halloween goods like

advice

How to Find and Fix 404 Short Links

Broken links are the most unexpected and unwanted pages that harm your website's SEO and user experience. For visitors, it doesn't matter what issue the website owner has. After facing a 404 page, most users will leave the site and won't go back anymore.

advice

How to Return Visitors who Haven't Made a Purchase

Nearly 90% of customers don't make purсhases after visiting a website. How then is it possible for a business to not lose this warm traffic and convert visitors into buyers? That is the question most marketers ask. The advice is as follows: stick in the minds of visitors

advice

5 Ideas for Geo-targeting

Geo-targeting redirects to an appropriate web-page based on an IP address of a visitor. Having identified a user's location, relevant content is served. Conduct tests on how different locations may produce some interesting insights. Below introduced five ideas on how to apply geo-targeting. Short.io

advice

Link Cloaking for Canva

The information provided below might be outdated - on 12 July 2023, Canva no longer allows cloaking. Short.io provides link cloaking for replacing a long URL with the short one in the browser address bar. For example, a link like "https://www.canva.com/design/DAELsXZoEVM/ZUoJc0tuopPWoOTj_BBP2A/view&

advice

Ways to Advertise Your Podcast

People love podcasts. They are a simple form of content to digest. Listeners can listen while running, cooking, or driving to work or at any other time they want. More brands are considering podcasts as a new marketing channel to take advantage of this fast-growing trend. Today, on the

advice

How To Drive Visitors Back To Your Website

Retargeting is a technology that shows ads to those users who have already made some actions on the website but haven't completed a purchase (added a product to the cart, viewed the products). With the help of retargeting advertising, you can catch potential buyers and demonstrate those products

advice

Short.io for Game Developers

Mobile game development is a fast-growing industry. The number of smartphones is increasing, and more and more innovative mobile apps are being developed to engage the audience. The question is how to improve the user experience after the game has been created. URL shorteners come to mind when it&

event marketing

5 Insights that Strengthen Your Event

We live in a period of digital influence in which conferences, workshops, and fests take place thanks to the impact of the online world. If your task is organizing worthy events, then you need a firm marketing strategy to stand out from the crowd. Live events are thought to be

advice

4 Platforms to Launch an eShop

If your business allows building a shop on the Internet, that's luck. Running an online shop, you can do the same as what is done in a physical one: create a design, pay for a platform, and create a range of products. An advantage of an online shop

advice

6 Ways to Use UTM-Tags to Track Traffic

For any online business, whether it's a small company or an enterprise, it is essential to track the traffic. 100% of traffic doesn't always work in full scale. Even when the overall conversion shows positive results, after discovering more detailed, one advertising campaign produces a high

advice

How Short.io Users Apply Mobile Targeting

The initial purpose of Mobile Targeting, aka Mobile Links, is to redirect users to the relevant web pages of mobile browsers depending on the operating system (iOS, Android). Short.io doesn't limit users in the ways of leveraging the service and extends the possibilities of the features. How

advice

Mobile Links for Google Photos

Short.io provides Android targeting to open a mobile application after clicking a short link. Today, on the Short.io blog, we will show how to create a short link that opens the mobile Google Photos app on the specific page. When using mobile targeting, visitors will end up on

advice

6 Reasons Your Referrer Data is Empty

If you know where your audience comes from, you can determine which source is the most popular among the visitors. Based on your conclusions, you can then build a strong marketing strategy. The basic value to start with is the referrer. It shows on which website a visitor has clicked

advice

Using Short.io for Better Customer Service

Customer communications play a crucial role for brands, as customers are the central element of every brand. The interaction with customers usually starts with a link, no matter on which platform—SMS marketing, email marketing, social networks, websites, or applications. Short.io URLs do more than just redirecting users from

advice

Customize Clubhouse Links for Social Networks

Short.io provides some features to improve your Clubhouse link when sharing it on social networks. 1. Shorten a Clubhouse link to make it engaging and branded. By adding a custom branded domain to Short.io, for example, www.clubhouse.live, you will make Clubhouse links smaller, saving characters when

advice

6 Mistakes to Avoid when Shortening URLs

Sometimes, you could face poor statistical results after shortening a link. Did you analyze why it happened? If not, we can predict the reasons for the short URL's ineffectiveness. There are some common mistakes while shortening links, which could distance you from link success. Mistakes while shortening links

advice

Short.io for Social Media Marketing (SMM)

Social media marketing is gaining popularity every day. However, the options are changing, making the work of media marketers more complicated. The Instagram algorithm, Facebook privacy policy, and Twitter limitations are the hurdles of each marketer. Despite the barriers, social media marketing continues to be a top used tool for

advice

4 Reasons to Integrate with the Short.io API

Suppose you are an enterprise, a digital company, a code lover, or a developer. In that case, you'll definitely want to use and integrate the Short.io API to create thousands of links, build an own application with cool shortening features, or manage your team in one place.

advice

Ways to Use Short Links in Marketing

Short branded links enhance branding and increase brand trust. The primary purpose of using short URLs lies in sharing content to drive more website visitors. Short URLs shape any marketing material; they are more pleasing and easy to remember as they exclude chances of considering the link as spam. How

advice

Link Shortener for Instagram

Instagram doesn't provide a built-in URL shortener and manually copying and pasting links for shortening seems sometimes time-consuming. Fortunately, Short.io provides a browser extension that allows one to shorten links directly from a web page. The Chrome/Firefox/Edge extensions for Short.io make it

advice

How to Launch a Zoom Meeting after Clicking a Link

Short.io provides iOS and Android targeting to open a mobile application after clicking a short link. Today, on the Short.io blog, we will show how to create a short link that opens a mobile Zoom app on the specific page. When using mobile targeting, visitors will end up

advice

Short.io Shortcut for iOS

Shortcuts — is the official iOS app, which contains action templates that allow you to perform various operations. It is available starting from iOS 12. The application is installed when updating iOS; otherwise, you have to download it from AppStore. Using Shortcuts, you can automate various tasks, such as getting directions